Even if it’s not fine dining and even if the food isn’t particularly amazing, the fact that you know you can walk into this place without any fear of intimidation or violence, and the manager is black and the person who owns it is black, is no small thing, nationally. So for a number of people who are entering a place like McDonald’s in 1975, it’s still kind of a big deal. I was in my 30s.” Or “We didn’t go places. In some of my early research while thinking about a book about food and civil rights, I would talk to older African Americans about dining out, and they would say, “I remember the first time I went to a restaurant.
But by the mid 1970s, when a black consumer is going to a restaurant, they have only been federally protected to do so for about a decade.
When we look back at some of the old appeals to black consumers, they are very problematic from 2020 perspectives.
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